Reading time: < 1 minutes But the phone, the watch, the earbuds — and going very far back, the iPod — these were all things that had real-world analogs and real-world use cases, and didn’t require people to make word salad to pitch them. Maybe the goggles simply require a different timetable before they’re really, truly ready, and Apple is […]
Is agile transforming businesses?
Reading time: < 1 minutes Over the past four years we have surveyed more than 11,500 employees involved in agile transformations at more than 40 companies across 15 industries. Three conclusions stand out. BCG: https://www.bcg.com/publications/2022/what-employees-say-about-agile-transformations Reminds me of the travel skit from Brian Reagan: “It’s fun to fly”. It’s fun to talk about traveling and flying (especially if you have […]
Reading time: < 1 minutes Fun thread to read through. While complex, my guess is the complexity came from the lack of focus on the core audience.
Reading time: < 1 minutes Buyers have an average of 15 to 17 interactions when scoping out new products, but there are differences in how they are prioritized, Hayes says. The preferred information sources for gen X and boomer buyers, for instance, are in-person interactions with sales reps (50 percent) and peers (45 percent), followed by visiting vendor websites (41 […]
For the next year
Reading time: < 1 minutes Top executives need an open line of communication with managers and individual contributors. That access and direct connection help teams feel seen, heard, and respected as your organization grows—nearly 90% of workers with clearly defined goals say they could see themselves working at their company for the next year. https://hbr.org/sponsored/2023/05/why-overhauling-internal-communications-could-be-your-greatest-revenue-driver Just for the next year?
B2B is vibrant (because it’s boring)
Reading time: < 1 minutes That view is changing. From Skift in travel to Workweek and Morning Brew in building B2B brands around individuals, to Stat and Endpoints in health, and Endeavor’s roll-up strategy across verticals, and many individual niche business newsletters, B2B is one of the few vibrant sectors in publishing at a time when not much else is […]
A single source of truth
Reading time: < 1 minutes Maintain a single source of truth: Programs that span business units, regions, products, or functions need a shared tool to track progress and performance and ensure teams are accountable and leaders engaged. Bain, Business Transformation : Aim High – https://www.bain.com/insights/business-transformation-aim-high/ I might suggest this “tool” is a person.
Podcast: Broadband and you
Reading time: < 1 minutes A new episode of my podcast, The New Communicator, is now available. In this episode, I wrap up a week of articles focused on broadband networks.
Delivered daily: Business Communications Protocol Theory
Reading time: 7 minutes While the message isn’t difficult to find if you are on the outside looking in, the positioning of the message is difficult to understand.
Delivered daily: The end of broadband networks
Reading time: 3 minutes Maybe the future of broadband networks will be based on specific needs.