Our own rose-colored glasses.

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Hi. I’m Wil, and this is wiljr.org: an independent, B2B-focused, subscriber-supported website (and newsletter and podcast) that sits at the intersection of business, communications and technology. Thank you for being here. Read more about me here. Register for this site here.

I think self-awareness is powerful because nobody is good at everything, and in order to “scale yourself” you need to complement your strengths with people who have different strengths.

The biggest mistake — and I’ve seen it made by junior managers up to CEOs — is doubling down on your perceived strengths.

Our own evaluation of what we’re good at is often not completely accurate, more like “based on a true story.” After all, we’re all the protagonists in the drama we write about our lives.


Protagonists’ dilemma.

The stuff innovators dream of.

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