Delivered daily: Business Communications Protocol Theory

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I write about B2B communications, business models and technology behaviors. Thank you for being here. Read more about me here. Register for this site here.


Over the years, I’ve written, talked and filmed explainers about business-to-business communications.

A few beliefs I continue returning to:

  • Digital advertising isn’t effective
  • Investing in relationships offers the biggest payoff
  • Only a small amount of data is needed to be successful

There are also a handful of references I keep in my back pocket:

  • Only the Paranoid Survive: Inflection points (Andy Grove)
  • “When the seagulls follow the trawler, it is because they think sardines will be thrown into the sea.” (Eric Cantona)
  • Managing Up: Create a productive and effective partnership with your boss (Rosanne Badowski)

Finally, there are three ingredients I use for any type of business communications planning:

  • Audience
  • Message
  • Outcome

At some point, I thought these three pieces (beliefs, references, ingredients) would make a great guide for current and future business communications.

This is that guide.

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