B2B is vibrant (because it’s boring)

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That view is changing. From Skift in travel to Workweek and Morning Brew in building B2B brands around individuals, to Stat and Endpoints in health, and Endeavor’s roll-up strategy across verticals, and many individual niche business newsletters, B2B is one of the few vibrant sectors in publishing at a time when not much else is working. There will always be a need for specialist information, and creating marketplaces for buyers and sellers to meet, so long as capitalism is around.

The Rebooting: https://open.substack.com/pub/therebooting/p/b2bs-moment

It’s easy to become one of the “few vibrant sectors” when starting from a very boring place.

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