I write about B2B communications, business models and technology behaviors. Thank you for being here. Read more about me here. Register for this site here.
That view is changing. From Skift in travel to Workweek and Morning Brew in building B2B brands around individuals, to Stat and Endpoints in health, and Endeavor’s roll-up strategy across verticals, and many individual niche business newsletters, B2B is one of the few vibrant sectors in publishing at a time when not much else is working. There will always be a need for specialist information, and creating marketplaces for buyers and sellers to meet, so long as capitalism is around.
The Rebooting: https://open.substack.com/pub/therebooting/p/b2bs-moment
It’s easy to become one of the “few vibrant sectors” when starting from a very boring place.
Listen to the podcast below…