A significant shift

Reading time: < 1 minutes

“In moving forward, marketing experts say Activsion Blizzard needs to align their communications across marketing, human resources and the C-suite divisions.

“Marketing working without those other two critical parties will seem hollow,” says Cieslak. “It needs to be sincere, actionable and immediate. It needs to feel comprehensive and signal a significant shift.””


This might end up being a template of how to (correctly) respond to these types of incidents.

Also, something about marketing’s role being everywhere and expectations closely behind?

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