A personalized Kickstarter.

Reading time: < 1 minutes

Hi. I’m Wil, and this is wiljr.org: an independent, B2B-focused, subscriber-supported website (and newsletter and podcast) that sits at the intersection of business, communications and technology. Thank you for being here. Read more about me here. Register for this site here.

An example is Deploy Empathy:

Deploy Empathy: A practical guide for talking to customers

Your time is too valuable to spend it on things people don’t want. As counterintuitive as it may seem, talking to people can save you months or years of frustrating, fruitless effort.

It’s been fun watching, reading and listening to (and being a part of) the Deploy Empathy go-to-market process.

And knowing there’s still so much more to come makes it even more fun.

Brought to you by Smartr Daily, the essential newsletter for curious minds. Thought-provoking ideas and insights are delivered straight to your inbox daily. Sign up for free!

Please Login to Comment.