YOUTUBE’S POPULAR LOOK IS SEEPING INTO MUSIC

You know the look that many YouTubers perfect? The anti-Instagram look? It’s coming to music…

I cannot think of a more modern horror than a ghost-eyed, grinning person pretending to be entirely unchanged by enormous success and fame.
— https://www.newyorker.com/culture/cultural-comment/the-loneliest-generation-embraces-billie-eilish