Does Homepage Traffic Matter Anymore?

 
Homepage traffic has been the gold standard for measuring digital marketing success for almost two decades.
— https://www.thedrum.com/industryinsights/2019/01/03/home-page-traffic-will-no-longer-be-the-measure-your-digital-success

Two decades? Yikes, I’ve missed the homepage-success-measurement boat.

I’ve always felt homepage traffic was the hardest traffic to measure and monetize. How are we delivering a great experience to our digital community by sending them to our homepage?

Unless your site is a blog or are promoting evergreen/brand campaigns, homepage traffic is from folks who are trying to learn what value your website/organization can provide to them.

This kind of traffic is super top-of-the-funnel. Or wherever they go on the Flywheel of confusion.

Also, “homepage” or “home page”?