"Journalists Are People Too!"

 
While some trends are going to be relevant and interesting to everyone, each journalist should be treated as an individual. When we remember that, our relationships have a much better chance of bringing value to ourselves and our clients.
— https://www.teamlewis.com/magazine/the-importance-of-humanizing-your-media-relations/

I can’t agree with this enough.

We had an outage in one of our service areas recently. There’s no good time for an outage however this happened right around the New Year.

Internally, we quickly gathered a response team then started contacting local newsrooms, in addition to responding to those folks calling in asking for updates. Our goal was to provide those journalists with realistic expectations on when we would be able to follow up with them.

Then, actually following up with them.