Do You Like The Color Green?

If green is your favorite color, you may find yourself reading a lot of articles — or watching a lot of videos — about the insidious threat from people who like orange. We shouldn’t sugarcoat the consequences. This is surveillance. And these stockpiles of personal data serve only to enrich the companies that collect them.
— https://www.nytimes.com/bits

Good, productive ideas from Tim Cook.

This article, along with the even-more recent “Apple News’s Radical Approach: Humans Over Machines“ piece (link), shows how Apple continues to put the long-term health of its customers front and center.

This line of thinking goes back to at least 2014 when Cook responded to a question regarding investments:

When we work on making our devices accessible by the blind, I don’t consider the bloody ROI.
— https://www.businessinsider.com/tim-cook-versus-a-conservative-think-tank-2014-2
 
Wil A.