Then They Buy The Cheeseburger
Changing Twitter, the social network, is easy.
Changing Twitter, the media network used by PEOTUS, is much more challenging. Especially when PEOTUS is a symptom of the "lack of nuance inherent in 140-character statements".
Ultimately, just as Twitter was spurred on by its users, it will need its users to become civil and give up the thrill of going viral.