The Worst User Experiences On The Internet

We will take a page from Quartz and favor high-end advertisements that add value for the user over JavaScript-heavy programmatic ads that degrade performance. We will give users an uninterrupted path to editorial offerings and use design to enhance them.

Let's hope this is the start of something revolutionary - putting the same amount of effort into display ads as the content itself.

Me, almost 12 months ago to the date:

The FTC even provides a guideline to ensure “native advertising is not deceptive”

While specific to native advertising, the thought process is the same - what experience are we trying to deliver to our readers?