Page Views

Advertisers and publishers are still figuring out the best ways to sell ad space online—and they’re also trying to figure out the best ways to stay ahead of the changing ways we read on the web. But one thing they have figured out is that the page view doesn’t mean all that much.
— http://www.wired.com/2015/12/everyone-knows-page-views-dont-matter-but-they-just-wont-die/

Maybe 'net' page views v. 'gross' page views, in addition to other industry-specific analytics?

I don't think there's a single answer here.