It is about what content fans want to consume. Do they want every single detail about Liverpool, or do they want a bit more celebrity focused? When will the content go out, what is the length of the content, what is the ultimate length of a video, how long will people watch a video? Are they used to paying for content on video? I would say that market is not really there in Thailand, where it is in America or it is in the UK. It has become now quite common for people to pay for Netflix or pay for different sorts of online subscription.
( Source: BusinessTechnology | You’ll never watch alone: How Liverpool FC connects with its fans around the world )