Syncing and Selling
It’s suggested by multiple actions taken as a result of an integrated marketing campaign that touches the lead in different ways, at different times, with different content, and in different formats.
( Source: NY Enterprise Report | The Selling Sync )
Solid advice on getting Marketing and Sales teams in sync, starting from the top.
Defining the "Q" in MQLs - One of the biggest challenges in building a harmonious relationship between long-term (Marketing) and short-term (Sales) mindsets.