What We're Paid To Do
It’s not just about seeing the world with new eyes, but about using tools and technologies to measure things we were never able to measure…We can then make connections between people and things. As marketers, that’s what we’re paid to do.
-- John Harrobin, VP of marketing communications and customer relationship management at Verizon
( Source: CMO.com | The ‘Other CMO’ And Why Every Company Needs One )