From a business perspective, we compete across many different industries and within many different markets. We believe our primary sources of this competition include, but are not limited to:
- Football clubs
- Television media
- Digital media
- Merchandise and apparel
- Live entertainment
(Source: sec.gov, MANCHESTER UNITED LTD. F-1)
Not only did they register on a US Exchange, they're also thinking about competition in the broader "entertainment" segment.
I imagine most sports organizations think this way. Fun to read it first-hand.