"Then The Good Stuff Starts"
So no point in waiting in the hopes that you will nail it. You won't. The enemy will take fire, you will hit the deck and then the good stuff starts.
(Source: AVC.com, No Battle Plan Survives The First Enemy Fire)
Really good advice. Get it out there and react quickly.
Fast second. Fail fast. All that.
But most important: Just get it out there.