The Free Online Marketing Audit Fallacy
Have you heard of this one? It goes something like:
FREE Online Marketing Audit Fill out this short form or give us a call to schedule your free online marketing audit.
What it should say:
FREE Online Marketing Audit Fill out this short form or give us a call to schedule your free online marketing audit ONLY IF YOU HAVE LOTS OF MONEY TO SPEND.
I think that would be more fair. And it's really not that big of deal. I won't waste your time.
If you are providing a free service, success should be built around goals and metrics and deliverables that go beyond generated revenue.
Maybe create a community for folks who can't afford the cost?
If you are taking my information, in exchange for a free audit, do that. Then upsell me. Don't do it in reverse.
(This is an affiliate link to Amazon.)