Your Online Presence Is Stale
Ok, you've taken the big leap. You have a presence on the Internet! Woo! Now what?
You'll want to tell everyone that you have arrived. You have this great, terrific story and you want people to hear about it. They need to hear about it. Easy enough. You go out and sign up on:
Great! Now you start posting great content. About your products, your services, your ideas, your expertise. You might use some integration pieces to ensure this information flows out from your site to Twitter, Facebook, Tumblr, LinkedIn, Meetup, FourSquare, Others. Bang. The word is out. You are here. Come get some.
Fast forward a few months. Look back at those sites. How many of them are you actually keeping up to date? Are they getting stale? Does this reflect poorly on your products, your services, your ideas, your expertise?
Ok! Let's get to work and revamp! Refresh! Update that content!
Fast forward a few months. It's time to go through this exercise again. And by the looks of it, this may go on for awhile.
Instead of instantly signing up for and oversaturaing every distribution channel available to humankind, why not step back and take a look at what's working. Better yet, plan ahead. Think of how you can figure out what's working before putting all that time and effort into the latest social fad.
How? Let's say you use your blog / website as your main source of content. You write a nice piece and post it. You create a cool eBook along with a nifty landing page and stick it up on your site. You announce a great new widget to your product. You'll probably want to add a bit of detail around these announcements, and your blog / website is a great place to do this.
Since you have signed up for all these terrific new social pieces to help with your outreach, you might as well send this announcement through them. Yes?
Now, I don't know what works best for you, but at the very least you can set up an Analytics account over at Google and track a few key pieces of data 2. You can go a step further and even create goals based on sources / referrers (not really needed, but it's easier and faster to review). This way, you can track, over time, where your visitors are coming from. More importantly, you can track which ones are not sending you visitors / clicks / eyeballs / purchases. Then, you can start pruning some of these sites3. That doesn't necessarily mean you close the account, but you can restructure what's there so it doesn't get stale.
For me? I use my main site, this one, for content and bigger announcements. I use my Tumblr site, over here, for all media / mobile kinds of stuff. Images that I think are cool. Videos I must share. Tumblr makes it easy to do this on the mobile.
You can see I don't have much info on my Tumblr site. Why? Because I've learned that's not what people want. They want to see when the latest movie is filming on the Upper West Side. They want to see what the Freedeom Tower looks like. They want to see what I'm seeing.
But see over there on the right of my Tumblr site? It gives folks a link back to my main site. Want to learn more about me? I'm over there, too. I also have a little widget on my main site that shows my latest Tumblr posts (it's over there, on the right side of this site). Nothing in your face, but just to let folks know I'm over there, too.
What's next, Twitter? I like Twitter. I use Twitter a lot. I use Twitter the exact same way I use Tumblr. Except different. Because I learned how people like to interact with me through Twitter.
And by me, I mean me, on the Internet.
Go. Knock yourself out. But do your part. Keep the Internet fresh and exciting.