Making Money, From Twitter

I read this morning that Dell is tracking revenue directly from their Twitter efforts, and that number has crossed the $3M mark. It looks like they have a good strategy for when/what to post:

Dell said it posts 6 to 10 times a week to its DellOutlet account, which is where the majority of Twitter-based sales have come from. Stephanie Nelson, who manages the account, said almost every post includes a coupon or a link to a sale, and about half of the posts are Twitter-exclusive deals.

Scrolling through their DellOutlet Twitter site shows quite a bit of interaction.

Impressive.