Hi. I’m Wil, and this is wiljr.org: an independent, B2B-focused, subscriber-supported website (and newsletter and podcast) that sits at the intersection of business, communications and technology. Thank you for being here. Read more about me here. Register for this site here.
I read this morning that Dell is tracking revenue directly from their Twitter efforts, and that number has crossed the $3M mark.
It looks like they have a good strategy for when/what to post:
Dell said it posts 6 to 10 times a week to its DellOutlet account, which is where the majority of Twitter-based sales have come from. Stephanie Nelson, who manages the account, said almost every post includes a coupon or a link to a sale, and about half of the posts are Twitter-exclusive deals.
Scrolling through their DellOutlet Twitter site shows quite a bit of interaction.
Impressive.