Part of the fun of building stuff is designing, creating and ultimately shipping to a public audience.
But what happens when you distribute your thing then you wait for a response – and wait, and wait, and wait – and no response comes?
Besides being incredibly frustrating, the idea that you spent a lot of time preparing a project and are expecting a response that doesn’t come can be very costly.
The challenge becomes: Where do you start modifying your process when you don’t have any feedback?
Most of the time, we do have some feedback – it’s just tucked away in everyday operations. Maybe it doesn’t come in response to this project however if we look back over time, we can see what works and more importantly, what doesn’t.
Internal communications, customer marketing, corporate branding – there is always some empirical evidence that we can gauge initial results from.
- Maybe your audience hasn’t been all too responsive to email as the means of distribution – schedule a meeting instead
- Maybe the format doesn’t allow for quick / easy / direct feedback – try a wiki instead
At some point, it just doesn’t work and you’ll have to go back to the drawing board and recreate the whole thing.
Until then, take a look at what’s worked in the past.