Audience Discovery

Portfolio_Podcast_Featured

  William Anderson, Portfolio: Podcast - Audience Discovery

 

Overview

Creating a podcast is a terrific way to reach your audience using audio, where they can listen to your message during commute or leisure time. Including images or video provides additional clarity to the spoken word.

Building content for each show is challenging and producing each episode is time-consuming. However, building an engaged community around a specific topic is a terrific and rewarding experience.

 

Goals

I wanted to discover how to develop, produce, and promote a podcast.

Further podcast details can be found in my blog post, "Using A Podcast To Build Your Authority, Visibility".

 

Results

The growth of the podcast continues to increase, and every episode brings challenges and excitement in production and promotion.

 

Skills

  • Marketing: SEO, SEM, Landing pages, Navigation, Splash screens, Copy writing, Creative
  • Technology: WordPress, Adobe Illustrator, Adobe Photoshop, iTunes, FeedBurner, Skype, GarageBand, iMovie, Google Analytics, Google Docs
  • Leadership: Project management, Time management, Interviewing

 

Notes

With user feedback from regions as diverse as Philadelphia, South Africa, and Austria, the podcast is a terrific channel for promoting value globally.

The Daily Scrum podcast is available on iTunes.

 

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I take an integrated approach to all marketing and technology projects. Whether it's developing a single campaign or deploying a new site, it's important to bring all stakeholders together to build an integrated, tightly-woven plan and to ensure your audience receives a consistent message across every channel.

Contact me to learn how I can help you.