CMOs: Endangered Species

 
The inability to effectively extract value from data puts a CMO on the path to extinction.
— https://www.thedrum.com/opinion/2019/01/11/data-won-t-kill-the-cmo-marketing-will
 

Calling In The Goats

 
In tiny Nevada City, a Gold Rush town in Northern California touting a population of 3,100, folks are big on a novel idea to fight the increasing threat of wildfires: calling in the goats.
— https://www.latimes.com/local/lanow/la-me-ln-goat-fund-me-20190111-story.html