Just ask

Since we usually use an open as an indicator that someone is still interested, we will need to move past that metric to some other kind of action.

Source.

How much stock have you been putting into open rates? I mean, they aren’t a true factor in discovering engagement rates.

(Think Outlook and image blocking.)

What if you just asked your recipients if they find value in your emails?

This article is sponsored by the 1440 newsletter: A five-minute daily digest of all the most important info in culture, science, sports, politics, business and everything in between. Completely free. No catches. No nonsense. Absolutely no BS.

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s