Everything in moderation (even BS)

Maybe, but the study also concluded that skilled bullshitters were not necessarily frequent bullshitters. 

Researchers used 1,017 participants in two studies that examined correlations between cognitive ability, the willingness to BS, and the ability to do it well.

Source

Assuming skilled bullshitters knew the phrase “never bullshit a bullshitter”, which proactively kept their bullshitting frequency in check.

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