More tools than employees.

Plus, the average small business owner uses eight marketing tools, in many cases, that’s more tools than they have employees.

Source.

The race is on to provide a slim customer relationship manager (CRM) solution for small and growing companies. While a prediction for a number of years, Mailchimp has embraced their role in the CRM space by positioning its solution as a way to manage customer relationships.

They aren’t introducing anything new, solutions-wise. Rather, Mailchimp is leveraging its years of list, segment and contacts to act like a CRM. My guess is many larger companies using Mailchimp were stretching its core features and began encroaching on other CRM solutions.

So they asked Mailchimp to address this internal corporate collision.

Why does this matter to you?

Whether you are a freelancer or a growing team within a larger organization, Mailchimp is putting a stake in the ground to say: “We hear you. And this is what we are going to do about it.”.

This article is sponsored by the 1440 newsletter: A five-minute daily digest of all the most important info in culture, science, sports, politics, business and everything in between. Completely free. No catches. No nonsense. Absolutely no BS.

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s