What happens when your business’s talent gets monetized?

In it I explain that media companies, while fighting against the platforms, are uncovering an entirely new value in the media ecosystem: being an agency & platform for talent.


The media industry is all about advertising and subscriptions and Substack and Twitter.

“We’re not in the media industry” you might say. However, you are in the talent busienss, ensuring you discover the best talent both outside and inside the business.


So who’s to say that same talent won’t start their own gig then leave your business to work on their own terms, with your business as their client?

Given the way your business is structured, would that be a bad thing?

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