hi. i'm wil.
we moved around a lot...
my earliest memories were probably when we lived on a farm in california.
from there, we moved often. every new town taught me to quietly pay close attention. to listen first, read the room and align signal from noise.
i built a career in technology, leadership and communications, helping organizations bridge people, processes and tools so they could actually get things done.
what i learned, though, is that most companies focus on efficiency while neglecting alignment. they talk about innovation but forget that people make it possible. that imbalance, between people and the systems and businesses they work inside, continues to fascinate me.
today I help companies launch products faster by getting teams on the same page. i’m not a guru or an expert. Just someone who’s seen a lot of change and learned how to navigate it.
stuff i’m (generally) curious about...
→ the future of rich media.
→ the future of organizational structure.
→ audio capture, production, distribution.
→ film and photography.
stuff i’m (professionally) curious about...
→ ai readiness. auditing the "guts" to ensure ai adoption drives margin.
→ narrative alignment. syncing product specs with buying logic.
→ operational sync. building process-based workflows to prevent drift.
→ business visibility. measuring decision-making effectiveness.
professional roles I’ve held...
→ head of marketing | ai software development | new york, ny & london, uk
→ enterprise business development | telecommunications | montana
→ head of marketing, media relations | data centers | new york, ny
→ head of sales and marketing | software development | washington, dc
→ business development | b2b software | sydney, aus & san francisco, ca
→ investment banking analyst | boutique m&a advisory | san francisco, ca
→ network, systems admin | integrated circuits | silicon valley, ca
my formal education...
→ bsc, business computer telecommunications: csu east bay (hayward, ca)
→ mba, marketing: ageno school of business, ggu (san francisco, ca)
observations.
coming in july 2026.
cover photo.
on july 4, 2026, i walked down to pier 1 on the west side of manhattan.
it was a very hot and humid weekend and since there wasn't much shade on the pier, there weren't many people waiting on the pier for the airshow.
i found a good spot on the bridge and positioned myself facing the george washington bridge, assuming the airshow would fly up the hudson river.
between 10am and 12p, i clicked the shutter button 399 times.
only 35 photos were flagged as 'favorites'.
this was one of them.
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